As we dive into 2024 and all it promises for the visual art scene, a key question on the minds of art lovers, collectors, and visual artists alike is: “What will trend in 2024?”
To answer this, we’ve gathered predictions from leading voices in the global art industry, including Artsy, Art Basel, Artnet, and Artsper.
For collectors, understanding these trends can guide your decisions on which pieces to add to your collection and which to hold onto for future appreciation.
For visual artists, knowing what the market craves can help you create relevant works that resonate with current tastes, increasing your chances of success in 2024.
And for the general art enthusiast, you’ll be in the know about what’s hot or not when considering home or office décor, or even gifts for loved ones.
So, let’s explore the top trends that will shape the art world this year!
Emphasis on Environmentally Sustainable Art
In 2024, the art world is going green. Sustainability will be a central theme as more artists adopt ethical practices, reflecting a shared commitment to environmental responsibility. Expect to see a rise in artworks incorporating natural and recycled materials, offering pieces that are as kind to the planet as they are visually stunning.
African artists like El Anatsui, Ifeoma Anyaeji, Chibuike Ifedilichukwu, Yusuf Grillo, Ghada Amer, Ibrahim Afegbua, and Romuald Hazoumè are already leading the way in sustainable art.
Paintings Reign Supreme
Unsurprisingly, paintings will continue to dominate art collections worldwide, remaining the most sought-after form of art, followed by sculptures and works on paper.
Bold Colors Over Neutrals
Gone are the days when neutral tones ruled the art scene. In 2024, expect a shift toward vibrant, bold artworks that make powerful statements. Artists will use color intentionally to evoke energetic emotions and bring a lively pop to any space. According to Nuria Madrenas, founder of the female-led art collective Tacit, “62 percent of collectors are purchasing bold, colorful, eclectic artworks in 2024.”
Small is the New Big
With more people living in compact spaces, smaller artworks are becoming the preferred choice for many collectors. This trend isn’t just about space-saving; it also encourages new collectors to start their art journey with pieces that fit seamlessly into their lives. Small doesn’t mean less impactful—these pieces will still pack a punch as conversation starters.
Geometric Shapes and Patterns
In 2024, expect a surge in the use of geometric shapes and patterns in art. These sleek, modern elements will appear not only in paintings and sculptures but also in textiles and ceramics, appealing to those who favor a clean, sharp aesthetic.
Mixed Media Takes Center Stage
Artists are embracing mixed media like never before, and this trend is set to steal the spotlight in 2024. Nuria Madrenas revealed a 200 percent increase in the acquisition of mixed media artworks, emphasizing the importance of a diverse collection that offers a rich spectrum of visual experiences.
Collectors Hold onto Art Longer
A shift in collector mindset is expected this year, with fewer collectors inclined to sell their acquired artworks. A survey by Art Basel and UBS shows a drop in the number of collectors selling their art, from 39% in 2022 to 26% in 2024, as they anticipate a rise in the value of their investments. This reflects strong confidence in the resilience of the art market, with 77% of collectors expressing optimism about its performance in the coming months.
Politically Themed Art Gains Importance
In 2024, art will play a significant role in driving social and political change. Expect to see more artists using their work to address issues like inequality, climate change, freedom of expression, and health-related matters. For artists wanting to stay relevant, keeping up with current events and societal issues will be crucial.
Increased Investment in Contemporary and Fine Art
Economists are predicting a surge in spending on contemporary and fine art as investment assets in 2024. British 20th-century art, modernist landscapes with Swedish influences, abstracts, still lifes, lithographs, fabrics, pop art, and minimalist geometric art from the 1960s are expected to be in high demand.
Digital Art Gains Momentum
Despite some setbacks in 2023, digital art is expected to continue its rise in 2024. With new technologies and AI opening doors to innovative digital creative expressions, we can anticipate more opportunities for digital artists to showcase their work and diversify their income streams.
Gallery Walls Evolve
Gallery walls are far from extinct; they’re evolving into more personalized expressions. Modern gallery walls will increasingly incorporate elements like record vinyl, porcelain plates, mirrors, and clocks alongside traditional art pieces, creating unique, life-sized scrapbooks that tell personal stories.
More African Artist-Led Communities
African artists are not only gaining prominence on the global stage but also creating their own spaces and communities. Artist-run initiatives are flourishing, fostering creative expression and development. Examples include Kehinde Wiley’s Black Rock Residency, Yinka Shonibare’s Gas Foundation, and Amoako Boafo’s Dot. Atelier Residency.
Diversity in Artistic Expression
The art world is becoming more inclusive, welcoming artists from diverse backgrounds and perspectives. This shift towards inclusivity is more than a trend; it signifies a cultural movement towards a society that values pluralism and acceptance. In 2024, we’ll see more artists challenging conventional narratives and expanding the boundaries of contemporary art.
Equitable Representation of Female Artists
The art world is making strides towards gender equality, with more female artists gaining recognition and competing on an equal playing field with their male counterparts. In 2024, expect to see an even greater spotlight on the talent and contributions of women artists.
The Rise of Hypersentimentalism
Prepare for a wave of “hypersentimentalism” in 2024—a trend where art becomes deeply personal, reflecting intimate, emotional scenes often depicting the artist’s community or close circle. This movement, highlighted by Artnet’s Kate Brown, is a response to our increasingly digital world, celebrating real-life connections through art.
Conclusion
The art scene in 2024 is set to explore new dimensions, with trends in color, technology, sustainability, emotion, diversity, and politics all playing a role in driving change and giving art deeper meaning.
What do you think of these trends? Are there others you see emerging in the contemporary art world in 2024? Share your thoughts with us!
And if you’re interested in purchasing some trendy original artwork by African artists, check out our marketplace.
